Commerce should speak your language.
Intelligent commerce should not be the exclusive domain of highly technical or urban users. BROKA is designed to be accessible to anyone who buys or sells — regardless of how they access technology, what language they speak, or where they are.
Starting local. Thinking global.
BROKA is starting in Kenya — not because the opportunity ends there, but because that is where we understand the problem best. The platform we are building here is designed to travel.
Where we start
Kenya
Kenyan commerce — its patterns, languages, payment systems and informal networks — shapes everything BROKA is designed around. M-Pesa, Nairobi's informal markets, the culture of negotiation and trust: this is the foundation.
Where the opportunity expands
East Africa
The same dynamics that shape Kenyan commerce exist across Uganda, Tanzania, Ethiopia, Rwanda and beyond. Informal markets, information asymmetry, mobile-first users — the infrastructure we build in Kenya is designed to work across the region.
The long-range ambition
Global
The problems BROKA is solving — information asymmetry, friction, lack of trust in peer-to-peer commerce — are universal. The ambition is not limited to one continent. The platform should work wherever informal commerce exists.
What we mean by accessible.
Accessibility in commerce is not just about UI. It is about language, payment method, device type, and whether the system understands the way you actually trade.
Mobile-first by design
Commerce in East Africa moves through mobile. BROKA is built around that reality — not retrofitted to it after the fact.
Local language commerce
Intelligent commerce should work in Swahili, Kikuyu and other local languages — not just in English. This is a core long-term direction.
Local payment infrastructure
M-Pesa and local payment rails are the infrastructure most people already use. BROKA works with them, not around them.
Voice interaction
Not everyone is a fluent smartphone user. Voice-based interaction with Zeno is part of the accessibility vision for the longer term.
Informal market fit
Most commerce in East Africa happens informally. BROKA is designed for how real people actually trade — not for a sanitised digital marketplace ideal.
Regional trust infrastructure
Trust systems that work across borders, currencies and communities — infrastructure that doesn't exist yet but that commerce across the region needs.
“Kenya is where we start.
Africa is where the opportunity expands.
The ambition is global.”
We are not making this claim to sound ambitious. We are making it because the problem we are solving — making intelligent commerce accessible — is genuinely a global problem. We are starting where we can make the most immediate difference.