Commerce should speak your language.
Intelligent commerce should not be the exclusive domain of highly technical or urban users. BROKA is designed to help people discover listings and seller context, whatever device they use or language they speak.
Starting local. Thinking global.
BROKA is starting in Kenya — not because the opportunity ends there, but because that is where we understand the problem best. The platform we are building here is designed to travel.
Where we start
Kenya
Kenyan commerce — its patterns, languages and informal networks — shapes everything BROKA is designed around. Buyers and sellers agree payment directly with each other; BROKA focuses on discovery and seller context.
Where the opportunity expands
East Africa
The same dynamics that shape Kenyan commerce exist across Uganda, Tanzania, Ethiopia, Rwanda and beyond. Informal markets, information asymmetry, mobile-first users — the infrastructure we build in Kenya is designed to work across the region.
The long-range ambition
Global
The problems BROKA is solving — information asymmetry, friction, lack of trust in peer-to-peer commerce — are universal. The ambition is not limited to one continent. The platform should work wherever informal commerce exists.
What we mean by accessible.
Accessibility in commerce is not just about UI. It is about language, device type and whether useful product and seller information is easy to understand.
Mobile-first by design
Commerce in East Africa moves through mobile. BROKA is built around that reality — not retrofitted to it after the fact.
Local language commerce
Intelligent commerce should work in Swahili, Kikuyu and other local languages — not just in English. This is a core long-term direction.
Local commerce context
Local payment methods are part of everyday commerce. BROKA does not process buyer-seller payments; buyers and sellers arrange payment directly.
Voice interaction
Not everyone is a fluent smartphone user. Voice-based interaction with Zeno is part of the accessibility vision for the longer term.
Informal market fit
Most commerce in East Africa happens informally. BROKA is designed for how real people actually trade — not for a sanitised digital marketplace ideal.
Regional trust infrastructure
Trust systems that work across borders, currencies and communities — infrastructure that doesn't exist yet but that commerce across the region needs.
“Kenya is where we start.
Africa is where the opportunity expands.
The ambition is global.”
We are not making this claim to sound ambitious. We are making it because the problem we are solving — making intelligent commerce accessible — is genuinely a global problem. We are starting where we can make the most immediate difference.